The ability to create and communicate your brand story is critical for any company wanting to thrive in today’s competitive market. One organisation that has mastered this is fashion retailer Burberry, with 498 stores (2016) and valued at approximately, £5 billion (2019); this powerhouse understands the key components needed to make and sustain a brand using the influence of storytelling. As outlined by former Burberry CEO, Angela Ahrendts, …
Glitz Africa is an exciting high-end celebrity, lifestyle and fashion brand which highlights the life of the contemporary African. We are committed to publishing high quality magazines every quarter as well as organising shows such as Ghana Women of the Year Honours (to celebrate women excelling in diverse fields), Glitz Style Awards (to celebrate African creativity in style) and Glitz Africa Fashion Week (to provide a platform for established and upcoming fashion designers to showcase their works to an international audience).