Ghanaian born British designer Ozwald Boateng OBE, has been contracted by the British Airways to design uniforms for its 32,000 staff members. The uniform redesign is part of British Airways’ nearly $5.3 billion five-year investment plan.
Ozwald, who recently launched a women’s collection in the early parts of this year will oversee the cutting, measuring, through to the final stage of the uniforms so as to give the staff a better look that reflect the nature of their job. The 32,000 staff includes booking agents, pilots, in-flight crew and other employees whose roles comes with a uniform.
Alex Cruz, British Airways’ chairman and Chief Executive, disclosed in a press statement saying, “At a time when we’re investing for customers, new uniforms are a visual representation of investment in our people and we want them to feel proud when they wear the new uniform. Our uniforms have been an iconic symbol of our brand throughout our 100 year history and our partnership with Ozwald will take us forward to the next chapter in our journey.”
“I am really excited about creating this uniform for British Airways. It is important for me to create something that makes all of British Airways’ 32,000 uniform-wearing employees across the world excited, at the same time as enabling me to really demonstrate my skills as a designer, said Boateng in response to his new duty.
