Meet Ade Adejumo, the Nigerian native based in Denmark. A creative with many talents such as a renowned Children’s Author and Beauty/Wellness Entrepreneur. Ade is the founder of beauty company Ade Organics and Adejumo Children’s Books. To add to her growing accolades, she possesses an LLM in international law and International Relations; the busy entrepreneur simply describes herself as multifaceted and loves it. The talented individual started making her own vegan product range in 2012 and hasn’t looked back since. Creating her niche by not adding chemical substances that you find in regular nail vanishes and yearning to provide an authentic, healthy and organic lifestyle to consumers. Wanting to explore her creativity a step further and manifesting her writing career by releasing her first book ‘Pancake diaries’. We speak to the creative and find out why she pursued a career in two different industries.
Ade you are a Children’s Writer and Beauty/Wellness Entrepreneur. Can you tell us a little bit about the brand’s beginnings? What’s the story so far?
Developing both brands (Ade Organics and Adejumo Children’s Books) was embracing both my passions and doing both things I love and I am glad that I am finally pursuing a career in both industries.
Ade Organics started in 2012 with natural soy candles and has since grown from there to include vegan nail polishes. Ade Organics vegan nail polishes are free of the chemicals substances that you find in regular nail polishes and gel nail polishes, such as formaldehyde, phthalate, toluene, camphor, dibutyl, parabens, perfume, formaldehyde resin, MIT, amyl cinnamal and ethanol.
Adejumo Children’s Books is a children’s book publishing company, where I am also a writer. I have always loved writing and have been writing since I was a child, writing is a happy place for me.
When did you first realise you wanted to pursue a career in two different industries and why?
Both industries are an extension of me, I love writing and I love beauty/wellness. They are both facets of my life and allow me to express myself and my creativity differently.
We are never at any point in our lives, just one thing, we can be parents, sisters, friends, uncles, professionals all at once and that’s how both industries are to me. They are a part of what makes me who I am and how I express myself and my creativity.
Let’s talk beauty, where does Ade Organics fit within the growing organic beauty industry?
Ade Organics is still growing, at the moment our product ranges are vegan nail polishes and organic soy candles made by me. In the future, I hope to increase the product range and includes spa/wellness services.
How do you source the ingredients and do you have a favourite?
I don’t have any favourites and I source certified organic ingredients.
Can you tell us about your background and how it helped to create your businesses?
I was born in Nigeria where I grew up and spent my formative years. I’ve lived, studied and worked in different countries and currently live in Denmark.
My culture, travels and general experiences brought me to the point where I now embrace my creative side and I am grateful that I get to express my creativity through my brands.
What were the main objectives when creating the brand?
Creating my brands for me was all about doing the things I love. I hope to influence, encourage and inspire children through stories and create balance, mental, physical and social wellbeing through beauty/wellness.
Also, a Writer Ade, you have written your first book, what was the inspiration behind this and are there any writers that have inspired you along the way?
My own personal experience inspired me to write this book. It’s a true story about me and my mother. This was the first time I realised as a child that anything was possible if you try and keep trying even if you fail. I wanted to encourage other kids and inspire them to dream and aspire.
Some of the general influences from other writers was primarily while I was growing up and these were: Ola Rotimi, Wole Soyinka, Wale Okediran and Enid Blyton.
