Barclays Bank Ghana has formed an alliance with award-winning rapper M.anifest as brand ambassador of their company ahead of its name change to Absa Bank Ghana Limited come February 10.
“As a forward-looking bank deeply rooted in Africa with global connectivity and a passion for excellence, we are excited to be associated with M.anifest, who exhibits and exudes similar characteristics and passion,” said Nana Essilfuah Boison, Marketing and Corporate Relations Director at Barclays Bank.
It’s an absolute thrill to be brand ambassador for Absa, a forward-looking bank with a global scale. My career has led me on a path of upholding global standards of excellence whiles maintaining local relevance. I believe Absa represents this on a higher scale in banking, thus the synergy is seamless. I’m looking forward to this new chapter in which together we bring more value and unique solutions to individual Ghanaians and Ghanaian businesses,” disclosed M.anifest about his new partnership.
Known in the music industry as one of the best-selling rappers in the country, M.anifest has covered collaborations with other big acts in Africa from the likes of Burna Boy, Damon Albarn, Femi Kuti, A.B Crentsil and many others. His award-winning status includes the 2017 Vodafone Ghana Music Awards best rapper and hip-hop song of the year win.
