The youngest self-made billionaire ever, Kylie Jenner has endorsed a new deal with Adidas. Kylie will serve as the new face of Adidas Originals Falcon Dorf sneakers, a multicolored running shoe, created in 1997.
The Adidas brand has over the years been influenced by the kardashian-Jenner family as her sister, Kendall Jenner and brother-in-law Kanye West are already associated with the brand. Speaking to Refinery29 about the new deal, Kylie disclosed that she is excited to join the Adidas brand, since it has always been part of their family. “Adidas is a creators’ brand which is something I can identify with and respect. Adidas is, and has always been part of our family. I’m happy to be involved as the face of the Falcon campaign,” said Kylie.
For the brand, the partnership with the young beauty mogul is exciting, as well. To them, the star’s lifestyle represents the bold look of the shoe. “We are interested in creating tomorrow’s street wear by reinventing the most iconic sportswear from our archives,” said Alegra O’Hare, VP Global Communications, Adidas Originals and Style. “Falcon is inspired by the Falcon Dorf, an iconic model from the 90s; its bold and unapologetic DNA is at the core of today’s Falcon and reflects the confident mindset of a new generation of female creative consumers.”
Kylie, who recently sported a leopard printed top with sweatpants from Travis’ tour merchandise and the Adidas originals x Alexander sneaker, have caused a sellout of the sneakers.
When asked by Refinery29 on what’s the trick to turning sneaker look into ‘a look’, the reality star explained it as there are no written rules for it, “There are no written rules. Nowadays, a sneaker is worn with almost every kind of outfit. Being bold and trying something new is almost the best way to create a look that’s individual to you – wear every sneaker with confidence and it’s automatically a look. I love pairing sneakers with a cute dress; it’s the perfect balance,” said Kylie.
