Big names cutting across music, modeling and movies have all chipped in a cash percentage as investment with Liquid I.V. (the wellness brand known for maximum hydration drink mix packets). The lineup of celebrities to have attached themselves with the brand as investors for charity include Kendall Jenner, Justin and Hailey Bieber, Scooter Braun, Demi Lovato, Patrick Schwarzenegger, Usher, James Corden etc.
The Hollywood Reporter confirms that, the influx of cash poured into the company by the mentioned celebrities have tallied a total of $5 million and will be used for continued retail expansion, new product development and helping more people live better lives around the world.
Spearheading the campaign alongside Liquid I.V’s CEO Brandin Cohen, Scooter Braun explained his reasons for partnering with the brand and bringing in more celebrity friends to invest, “A driving force in my life is helping others. Liquid I.V. has forged one of the most innovative and inventive structures I’ve seen. The company has positioned itself to make a major economic and philanthropic impact. Brandlin is a brilliant entrepreneur and his vision to build a big business while being of service to others comes to life through Liquid I.V. and is the main reason, I introduced the investment opportunity to many of my friends and network.”
In a vision to give back to society, Liquid I.V. has also developed a strategic 1-1 policy, committing to donate to communities in need for every purchase. The company is on track to donate more than 2 million sticks by the end of 2019. The company has also engaged in mission trips across the world to places like Haiti, Uganda and Nepal.
