P Diddy is reportedly set to reach out to the little boy at the centre of the H&M ads which have stirred a huge controversy.
P Diddy has seemingly responded to the whirlwind of controversy sparked by the H&M ad which features a black child wearing a jumper with the slogan ‘Coolest monkey in the jungle.’ It’s thought that he’s planning on hiring the little lad to model for his own brand, Sean John.
It’s even reported there’s a $1mil contract on the table.
There’s no word yet if the lad has accepted, and Diddy’s people refused to comment but it would certainly be one heck of an outcome to the uproar caused by the controversy.
Multiple Twitter users addressed the brand, explaining that dressing a black child in a hoodie with this slogan was at best racially insensitive and at worst actively racist.
H&M wrote on Twitter: ‘We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree. ‘We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering.
‘It’s obvious that our routines haven’t been followed properly. This is without any doubt. We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again.’