It’s the end of an era for the lavishing usage of exotic skins and fur in the creations of Chanel collections. The newly recruited policy will take effect from May 19, next year.
The decision comes in following the difficulty Chanel has been faced with in getting the needed supply that merit their brand creations, disclosed Bruno Pavlovsky, president of Chanel fashion and president of Chanel SAS, “There is a problem of supply and that was not Chanel’s business anyway. We did it because it’s in the air, but it’s not an air people imposed to us. It’s a free choice.”
Exotic skins to be discarded include that of crocodile, lizard, snake, stingray and the use of fur. However, explained by Pavlovsky, time will be needed to do away with the already issued Chanel goods made of exotic skins as they are already on the market. The fashion house will now focus its attention on materials and leathers generated from the farming sector in making their collections. “The future of high-end products will come from the know-how of what our atelier is able to do,” Pavlovsky said.
Other notable fashion brands to have banned the use of exotic skins in their designs include Asos, Nike, H&M, Puma, Arcadia Group and L Brands. Armani, Coach, Versace, Michael Kors, Gucci, Burberry and John Galliano have also halted the use of fur, but yet to exhume themselves from the community of exotic skin usage in making designs.
By: Larry Adams
