The BBC and ITV created streaming platform BritBox has officially launched itself in the U.K. Making its entry in the British community, the two networks joined forces with Channel 4 to add its content on the platform starting next year in a three-year signed deal.
The coming together of all three will add 1,000 plus hours of programming, including for the first time on any streamer an exclusive Film4 curated service featuring iconic films. Film4 content will follow later in 2020 after the spring addition of Channel 4 programming, the Hollywood Reporter writes.
Per numbers relating to subscription in the U.K., BritBox is prized for streaming at a ($769) per month in HD, which according to partner its lower than the rate of other streaming platforms. Aside featuring contents from BBC and ITV shows, BritBox will also stream original content from British production companies, with the first show expected to debut soon and made available in 2020.
Spearheaded by Reemah Sakaan, group director of ITV SVOD, he disclosed, “BritBox is all about bringing together the best British creativity and talent in a new digital world. Today’s launch and announcement of our partnership deals with Channel 4 and BT underline the quality and scale we want the service to embody. It’s wonderful to be bringing such a wealth of brilliant British TV and film subscribers from today, and I’m looking forward to revealing our exciting, original commissions in the near future.”
