London, February 2021 – Award-winning menswear fashion brand David Wej is set to open its London flagship store off Oxford Street despite the current retail uncertainty.
Launched in 2008, David Wej is one of Nigeria’s rising fashion brands offering timeless premium affordable menswear. Their London store located at 38 Great Portland Street, just off Oxford Street, will be their seventh international location and will offer their signature traditionally inspired bespoke jacquard suits, classic shirts and accessories.
For Adedayo Eweje, Creative Director of David Wej, this business expansion had been in motion long before the pandemic. As he explains, ‘Making this decision was a natural evolution for us. COVID-19 will soon be a thing of the past and we wanted to be able to better serve our UK and European customers. Post pandemic the fashion landscape will most definitely change and we will be well positioned to respond to the changing appetite that our customers demand. As an international brand, we pride ourselves on being ahead of the curve hence why we decided to be based in this prime London location.’
With diversity being at the forefront of the fashion industry agenda Mr. Eweje supports the current efforts to create real change in the industry through well-funded, long-term initiatives, but he stresses that it’s vital to have dedicated real-life mentors like himself, who give black designers an aspirational target. Mr. Eweje adds, “We are a proudly Nigerian brand and our headquarters remain in Lagos. I want to pave the way for other African designers especially during this critical time where diversity in fashion is such a huge conversation. This move is not just about us expanding as a brand but about putting Nigeria on the global fashion map.”
Another important factor for Mr. Eweje is understanding that people want affordable quality fashion which is what David Wej offers. He adds, ‘we take pride in our craftsmanship and fabric quality. From a sustainable perspective, consumers want clothes that will stand the test of time; however, it does not need to cost the earth.’
From March, customers will be able to purchase the collection via the new online store at www.DavidWej.com.
