The Fashion Business Series (FBS) is an initiative by Alima Bello; Creative Director and founder of Bello|Edu with the aim of filling a void for a platform for creatives in the fashion industry to share, learn and teach the business of fashion. The FBS will bring about a collective of diverse creatives in the field of fashion to engage with emerging and existing brands in fashion (menswear & womenswear), styling, art direction, photography, accessories (brand) to engage and learn from each other. The first in this initiative is a series of masterclasses to highlight: * Brand DNA & Communication * Brand Positioning * Sales and Marketing * Business Operations & Growth Our First Masterclass is on BRAND DNA & COMMUNICATION and is scheduled to be hosted on 26th April 2019 at the British Council with only 30 seats and a participation fee of GHC550.00 per person. The class will help participants to: * learn the importance of Brand DNA * learn how to define and refine their Brand DNA so that their products are more recognizable * how to apply their brand DNA to build a consistent and curated public profile * how to balance commerciality and brand values * how to adapt their brand DNA to diverse outlets To find out more follow @thefashionbusinessseries on Instagram. Contact: Alima Bello hello@thefashionbusinessseries.com +233244654269