It's a new movement for Ghanaian actress and entrepreneur, Salma Mumin. After winning the Ghana Movie Awards 2019 for best actress in a lead role, the 'Hashtag' actress is making a branch into the fashion industry with a developing clothing brand, Lure By Salma. According to the official website of the brand, Lure believes in the reflection of self-confidence and drive through clothing which is carefully constructed to meet the mentioned intents. It is a female ready-to-wear fashion brand, which solely operates in the provision of the best outfits made out of garments that embraces and accentuates the curvature of the female silhouette. Set to launch on February 23, 2020, the clothing line has received massive attention from the Ghanaian media cementing the effect Salma's publicity has on the growing media space. The award-winning actress now joins the roster of female celebrities such as; Serwaa Amihere, Yvonne Nelson and Fella Makafui, who have a clothing line under their belt aside their respective known-for profession. Check out social media handle @lure_by_salma for updates.