Rihanna surely knows how to make an entrance into a new decade. Just after posting a 5 million no makeup selfie on Instagram, the pop star turned fashion entrepreneur has announced the launch of a new baby product under her Fenty Beauty company. Labeled as 'Full Frontal Mascara', the product features as the first mascara item from the Fenty label and will debut January 16 on Fenty Beauty and at Sephora, Boots and Harvey Nicholas in the UK.   Rihanna detailed the product beneath her Instagram post saying, "Ya done know that @fentybeauty was coming to dominate the mascara game too!! Full Frontal Mascara with a brush that lifts lashes on the fat side, and defines and curls on the flat side!" She happens to be the first person to use the new mascara on as the post had her trying it on for the gram. The soon-to-launch mascara promises to impart just the right amount of length, curl and definition, without appearing too full-on or voluminous. With the 'Diamond in Sky' singer's smashing records with her Savage x Fenty lingerie collection, it makes sense in predicting that 2020 will be owned by Rihanna, thanks to her mascara coming.