Launching on September 8, 2017, excitement about Rihanna's new cosmetics line, Fenty Beauty, is rife. And with the date fast approaching, new details about the brand are gradually being revealed. The latest rumor involves the Fenty Beauty foundation, which apparently comes in 40 different shades. Plus, it's apparently 100% cruelty free. It is becoming increasingly clear that Fenty Beauty will cater for everyone. Personally, I think this is a great coup for the singer’s beauty line. It is not often that makeup brands cater to a diverse shade audience. Bearing in mind that this is her first makeup outing; it is very impressive and we cannot wait to get our hands on the beauty line.