Her bragging rights as the youngest self-made billionaire is doubled up this year, with her emergence as the world’s most influential celebrity in 2018 for fashion and style.
The ranking was compiled by Lyst Year in Fashion, which ranks fashion trends, designers, products and influencers, in relation to how a single post of celebrities regarded as influencers, wearing or putting on a labelled product caused lot of buzz, search and sale for the mentioned product or design house on the internet.
Kylie tops the chat this year after spiking up more than two million searches from consumers who viewed her Adidas tracksuits, Alexander Wang mini dress and Dior sunglasses. Her 21st birthday party pink dress accumulated a percentage of 107 in the following 48 hours on the internet in search of pink dresses.
Kim Kardashian West places second for her influence on the Fendi brand when their search online boosted to a 16 percent month-on-month non-stop search, after she posted a picture of herself wearing the label’s Zucca monogram head-to-toe.
The Duchess of Sussex comes in third for causing brands she puts on their product to have an average of 200 percent increase in search demand. Cardi B places fourth, thanks to her jaw-dropping display of costumes during the fashion week season this year. Beyoncé follows keenly at fifth place, after becoming the first black woman to headline Coachella this year, followed by an epic world tour, of which she rocked top brands (to mention Balmain and Off-white).
On the brands’ side, Veja and Reformation were the most popular brands on social media, placing first and second respectively, caused by their own sustainability and less driven by celebrity influence. The most in-demand products include, Gucci’s logo belt, Off White’s industrial belt and Fendi’s logo-printed tights, making up the top three respectively.
