On Saturday 14th April, Alliance Motors Ghana, the exclusive distributor of Land Rover and Jaguar in Ghana, presented a beachside launch for Jaguar’s new smart compact SUV, the E-PACE hosted by Joy FM’s Drive Time presenter, Lexis Bill. The luxury auto dealership also announced the E-PACE Brand Ambassador, Joselyn Dumas during the event held at SandBox Beach Club to over 150 guests which included Jaguar loyalists, media, influencers, and young professionals from companies such as Barclays Bank, A&C Mall Development, Access Bank, Urban Grill/YOLO Experiences, and Trasacco Homes.
During the launch, guests had the exclusive opportunity to view two Jaguar E-PACE vehicles which were strategically placed within the venue, virtually experience driving the new Jaguar E-PACE in Augmented Reality with the Point & Play app and pose with the luxury SUV in an interactive photo booth. Complimentary cocktails were provided by Remy Martin and electronics from EZone were on display to showcase E-PACE videos. Joselyn Dumas pulled the lucky winner of the raffle for an all-expense paid trip to attend a Jaguar racing event at the Jaguar Land Rover Headquarters in South Africa.
“The E-PACE is an exciting new breed of Jaguar and we wanted the launch to reflect its fresh personality. We chose to introduce the E-PACE in a lifestyle setting rather than a traditional showroom to attract a new audience, which matches the E-PACE persona of modernity, youth, fun and elegance,” says Martin Madsen, General Manager of Alliance Motors Ghana.
“I am excited to be associated and be the face of this beautiful car. As the first person to drive and own the E-PACE in Ghana, I can confidently say that the E-PACE is here to serve the purpose of luxury, comfort and performance. This SUV is well equipped with safety and infotainment tech, has a very spacious and practical interior and it is simply fun to drive! ” adds Joselyn Dumas, an actress, media personality and Brand Ambassador of the Jaguar E-PACE.
The Jaguar E-PACE is a five-seat compact SUV that packs the design and performance of a Jaguar sports car into a spacious, practical and connected all-wheel-drive vehicle. Trademark Jaguar driving characteristics and stirring design put the brand’s sports car DNA in a practical design packed with advanced technologies. Every E-PACE is equipped with all-wheel drive and a nine-speed automatic transmission, and high-output models are also available with Active Driveline – a technological first for Jaguar.
The E-PACE is available with Standard, S, SE and HSE specification packs, in core or R-Dynamic body styles. Customers have a choice of two diesel engines, with outputs of 110kW and 132kW, and two petrol engines, producing 183kW and 221kW, respectively. All new Jaguar cars come with a five-year Care Plan*: a five-year/100 000km service plan and a five-year/150 000km warranty, as standard.
“Jaguar has now launched the E-PACE in North America, Europe and sub-Sahara African markets. With the Atlantic ocean as the backdrop combined with a curated mix of local and international personalities and professionals at the Ghana launch, we created a truly unique and Ghanaian feel for the event. We are excited about the possibilities for the E-PACE and the continued growth of the Jaguar brand in this market,” adds Madsen.
Alliance Motors current in-house Jaguar promotion makes it easy to become a E-PACE owner with 40% deposit due at signing and the difference tailored over the remaining 36 months for those who qualify. Customers can customize their own Jaguar E-PACE using the online configurator on the Jaguar website.
