Accra – The Business of Fashion Seminar, a side event of the annual Glitz Africa Fashion Week took place on Saturday, October 23, 2021 at the Grand Arena, Accra International Conference Centre under the theme, ‘Creativity and Sustainability – Making Sustainability a Priority in the Fashion Space’.
BoFS is a platform thoughtfully organized to engage various stakeholders in the fashion industry for fashion students, enthusiasts, influencers, entrepreneurs and upcoming designers to interact and learn about relevant trends in the global fashion industry.
Moderated by TV host, Angela Bamford, two key panel discussions took place at the seminar.
The first discussion on Social Media Effect on Sales had designers Atto Tetteh, Selina Beb and Kwaku Bediako as panelists as they discussed on how they have integrated social media into running their business and making sales.
The second discussion deliberated on the theme aforementioned with Kwabi Adjei, (CEO & Partner of Ajabeng), Yvonne Ntiamoah (Creative Education Consultant, Joyce Ababio College of Creative Design) and Molly Keogh (Co-founder, Osei Duro) as speakers. They all emphasized the need for designers to think sustainability as they work as the future is inclined towards that path.
The Head of SME at Vodafone, Mr. Alfred Neizer made a presentation on their YBOL and 2 Moorch Business products and how they can catapult your business in this era.
There was a video featuring Masantewaa and Atto Tetteh on how they survived the COVID-19 lockdown and how they turned to digital solutions to sustain their businesses; powered by LetsGo.
