After recording a robust second-quarter profits and sales this year, the eight-largest retailer shop in the United States Target, is partnering with Walt Disney Co. to open Disney shops, which will sell items inspired from the Disney characters on screen.
The announcement disclosed that, Target is coming up with 25 Disney-branded stores on October 4, with 40 additional locations to open by close of October 2020. “This is a great fit for our brand and theirs,” Target CEO Brain Cornell said to reporters gathered.
Target has also launched a Disney-focused online experience on its site, and its planning a new store near the entrance of the Walt Disney World Resort in 2021, The Hollywood Reporter confirms.
Aside their money-making cinemas blockbusters, Disney over the years operates about 300 of its own stores globally, but in recent times has recorded low purchase from customers in their malls and as such merging with Target to help reach customers on a strong scale.
The Disney shops opening under Target’s influence will average about 750 square feet each and will be located near children’s clothing and toys. 450 items will be sold, including more than 100 products that were previously only available at Disney retail locations. The shops will also feature music, interactive displays, photo opportunities and a seating area where families can watch Disney movie clips.
