Grandmother Kris Jenner, daughter Kim Kardashian and granddaughter North West constituting the Kardashian-Jenner family clan features on the Fendi Family Focused Campaign.
The campaign celebrates the 10th anniversary of the classic Fendi Peekaboo bag, which features prominently in images from the #MeAndMyPeekaboo campaign. In a statement released by Fendi’s CEO, Serge Brunschwig he explains the reasons as to why the Kardashian family were also chosen to be a part of the campaign.
“We wanted to show the most genuine and authentic aspect that is behind the people we collaborate with, and the complicity between the women of the family. We have chosen to collaborate with family-related members that have been relevant in general, as well as been known as known as a family, from the more controversial ones, who more and more express a courageous point of view and they have vision, to more unexpected and unexplored ones”.
The new imagery follows the first chapter of the #MeAndMyPeekaboo campaign, which centered around Silvia Venturini Fendi, the brand’s creative director for accessories, menswear, and kids wear and her daughters. Aside the Kardashian-Jenner family, this second chapter features other female family members from around the world, including Ewan McGregor’s daughters Clara and Esther McGregor; sisters Jessica and Krystal Jung, both singers and actors. Hong Kong-based musicians Joey Yung and her mother, Kam Fung and photographer, Gao Yuan with her daughter, musician Dou Jiayuan.
The Kardashian-Jenner family has over the years in their dealings expressed their love for the Fendi products and brand. In an Instagram post posted by Kim Kardashian in April this year simply captioned ‘Fendi Fan’. The youngest of the Jenner sisters, Kylie Jenner uses a $12,500 F-Logo covered stroller to transport her baby ‘Stormi Webster’ around their neighborhood.
This Fendi featured Ad campaign is undoubtedly a modeling debut for the five-year old, North West, who in recent times seems to be taking the step of her mother, Kim Kardashian as well as her four gushing Aunties and grandmother in the spotlight.