These two Nigerian sisters are changing the game when it comes to sunscreen for black skin.
Chinelo Chidozie and Ndidi Obidoa, founders of the black skin care line Bolden, are gearing up to launch sunblock designed specifically for darker skin tones. Contrary to popular belief, black people do need sunscreen. Melanin may help fight the sun’s rays, but added protection is a must.
Although black people have a lower risk of getting skin cancer than white people, they have significantly higher death rates from skin cancer ― a 2016 study found that black people were most likely to be diagnosed with melanoma in its later stages, with the worst prognosis and the lowest overall survival rate.
“A lot of black people don’t wear sunblock because they don’t see the damage immediately,” Chidozie told OkayAfrica in an interview published on April 29.
“There’s an issue with education around sunscreen in the black community. Even though skin cancer doesn’t affect people of color as much as it affects people with white skin, that makes it more dangerous because it’s often not caught until it’s in an advanced stage.”
The formula for their brightening moisturizer sunscreen has Vitamin C and SPF 30, and dries clear on the skin. The product is set to be rolled out this summer.