African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Joburg (MBFWJ), has announced the designer schedule for its world-class marketing platform for refined African apparel and accessories.
There will be 44 South African and international designers who will showcase their collections at the premier Mall of Africa, from 17-19 August 2017. All shows will take to the runway at the exciting new venue at Mall of Africa, apart from David Tlale’s extravaganza, which will take place at a venue yet to be disclosed.
This theme for MBFWJ 2017 is #RootedinSyle, to encourage the young fashion collective to celebrate their style and African individuality. The theme will be driven by the Xperience AFI lounge, to encourage the fashion-savvy millennial generation to explore and celebrate their unique and fashionable creativity within the African context, in recognition of the influence that African fashion has had on designers worldwide.
Additionally, South Africans passionate about the business of fashion will be able to buy tickets to engage with the industry’s leading voices and influencers in the Africa Trending Masterclass. The Masterclass will be led by Nicola Cooper, trend researcher and analyst, and Dave Nameth, a consumer trend and business analyst, and will stimulate thought-provoking and enriching discussions around African and international fashion.
“Fashion Week is primarily about promoting designers to consumers, buyers and media. The goal is to attract sales for designers and engagement for sponsors,” says Dr Precious Moloi-Motsepe, AFI Founder and CEO. “The Africa Trending Masterclass will help share some leading insights on global fashion trends, while engaging influencers in rich discussions about how to elevate and promote African fashion.”
Fashionistas planning their Fashion Week experience can do so according to these times and dates:
Thursday 17 August 2017
18h30 – Gavin Rajah
19h30 – Spero Villioti
20h30 – AFI Privé
21h30 – Thula Sindi
Friday 18 August 2017
18h30 – Mall of Africa
19h30 – Khosi Nkosi, Adama Paris, and Orapeleng Modutle Style Avenue
20h30 – TN Collectiv and Tsotetsi KL
21h30 – David Tlale (off site)
Saturday 19 August 2017
11h00 to 13h00 – Africa Trending Masterclass
13h30 – 14h30 – The Intern by David Tlale and Curate Africa
15h30 – Marianne Fassler
17h30 – VIZUVLGVDS and Quiteria & George
18h30 – Scalo by Sello Medupe, Sheria Ngowi and Ruff Tung
19h30 – Stefania Morland and Shana Morland
20h30 – Beach Cult by Joanna Hedley and Leigh Schubert
21h30 – Fabiani