Kim Kardashian’s KKW Contour/Highlighter Kits Sold Out in 2.5 Hours

The numbers are in.

At 12p.m., Kim Kardashian’s beauty site went live, and the line went on sale. Less than three hours later, at 2:38 p.m., Kim Kardashian confirmed that all the contour and highlight kits are sold out.

In fact, she live-tweeted the entire sell-out process. The medium and light kits sold out in less than 30 minutes. Then the final two kits, Deep Dark and Dark, were gone before 3p.m.


However, if you did not get your hands on them, the contour/highlighter kits are starting to make their way on eBay. The most expensive are going for roughly four times the retail price.

WWD reported on Monday that industry sources expect Kardashian to bring in $14.4 million in sales if all 300,000 of her initial launch kits, priced at $48 each, sold. So, it looks like Kardashian has good reason to celebrate tonight and start working on the next product.